Poustr – Zostalo nám z pôvodného nákladu

Špania dolina – Frenky Hříbal

Name: Špania dolina – Frenky Hříbal
Brand: Žurnál
SKU: 8491365990735
Price: 20.00 EUR
Availability: InStock

(5.0)

20 €

In stock, at your door by

We lose money on this · see where your money goes

Mining towns and areas are an essential part of central Slovakia. One of them is Špania dolina, a hidden gem with a rich mining history.

Our recent visit simply won us over. Just walk up above the village and look around from the Maximilián spoil heap. You'll get an unmatched view of the picturesque valley with typical miners' houses, the church and the Kremnické vrchy ridge in the distance.

We captured this beautiful view for you in a limited edition by Frenky Hříbal.

What else should you know about it?

Špania dolina – Frenky Hříbal

20 €

Memories that hang on the wall and help

Slovakia has beautiful nature, but one walk in the mountains will also show you a sad sight – missing forests, reckless logging, forest disasters. These are exactly the things that inspired us to create Poustrs. Posters that help. At launch, we sent part of every sale to organizations that protect our nature. In total, that came to more than €30,000.

The best of forgotten screen printing

We printed Poustrs on large screen-printing machines that still remember the Czechoslovak era. We found them on a random visit to a print shop and gave them a new life. So every Poustr is not only an original design, but also a celebration of honest craft.

We have nothing to hide

Radical transparency is one of our values. So here is exactly what it is made of and where the money you pay goes.

Where your 20 € goes

We lose money on this

Production5,00 € · 25 %
Printing the poster on quality paper.
Illustrator5,00 € · 25 %
The illustrator’s share.
Marketing2,44 € · 12 %
Advertising. We count 15 % of the price excl. VAT.
Logistics3,00 € · 15 %
Warehousing in Orava, packing and a shipping subsidy.
VAT 23%3,74 € · 19 %
The tax we pay to the state.
Running the company0,82 € · 4 %
Salaries, support, new products and profit.

Specs and materials

Print date
05/2023
Format
A3 (420 mm x 297 mm)
Limited edition of 100, each piece numbered on the back. There will be no reprint.

Carbon footprint

Even a paper poster has a footprint. We calculated it for the whole of 2025 and divided it per item: DEFRA 2025 emission factors, transport by parcels, services and marketing by spend (GHG Protocol). We keep refining the method together with our suppliers.

≈ 0.7 kg CO₂e per Poustr. Roughly like driving 4 km by car.

Production0.17 kg · 24 %
Materials, printing, binding and cover.
Running the company and marketing0.43 kg · 63 %
People, software, ads and energy, divided per item.
Transport to us0.02 kg · 3 %
Materials to production and finished products to the warehouse.
Transport to you and packaging0.07 kg · 10 %
Parcel and box.

What we do about it

We print in Slovakia and Czechia. No air freight. Our warehouse sits next to the printer in Orava, so finished products do not travel for nothing.
We do not shrink-wrap diaries one by one. We use bulk packaging to cut down on plastic.
We ship in recycled cardboard and, when we can, in boxes our suppliers sent us goods in.
For trips and small transfers we book shared transport and BlaBlaCar.
We print to pre-orders. If something does not sell, it does not end up in the bin but in our outlet or in schools.

What you can do

Order more things at once. One parcel instead of three.
Choose a pickup point or locker instead of home delivery. So the courier does not drive out for a single parcel.
Buy second quality and sale items. We also work with production seconds. Everything usable is cheaper in our second quality section. You save money and rescue something that would not get a chance elsewhere.
Buy only what you will really use. The smallest footprint belongs to the diary that never had to be made.

See our climate plan