Responsibility
What we do for the planet and the people around us. And where we are not there yet. Numbers rather than promises.
Our climate plan
In 2025 we produced roughly 28 tonnes of CO₂e. The range is wide (16–40 t) because most numbers are still based on averages, not on data from our printers.
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Paper and making the products46 %
About 13 t. Paper, printing, binding and covers of diaries, notebooks and books.
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Services, people and software22 %
About 6.4 t. External collaborators, accounting, tools, operations.
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Transport to us and to you12 %
About 3.4 t. Paper from Sweden, delivery to the warehouse and 2,500 parcels.
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Digital marketing12 %
About 3.3 t. Ads, emails, e-shop and payments.
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Travel, energy and packaging8 %
About 2.2 t. Markets and meetings, rented office and warehouse, boxes.
Roughly 26,000 diaries, notebooks and books sold in 2025.
What we already do
- We print in Slovakia and Czechia. No air freight. Our warehouse sits next to the printer in Námestovo, so finished diaries do not travel for nothing.
- We do not shrink-wrap diaries one by one.
- We ship in recycled cardboard and in boxes our suppliers sent us goods in.
- For trips and small transfers we use BlaBlaCar, not our own car.
- We print to pre-orders. Leftovers do not end up in the bin but in our outlet or in schools.
What you can do
- Order more things at once. One parcel instead of three.
- Choose a pickup point or locker instead of home delivery. The courier does not drive out for a single parcel.
- Buy only what you will really use. The smallest footprint belongs to the diary that never had to be made.
Where we are heading
- Every year we calculate our footprint and publish it here, even if it is not good. By 31 March.
- We print to pre-orders. At most 10 % of an edition unsold, and nothing destroyed.
- Documented paper and energy. We want proof of paper origin (FSC, PEFC) and electricity from all our printers. From the 2028 edition all our paper is documented.
- Below 1 kg CO₂e per item by 2028. Fewer leftovers, growth without growing overhead, green electricity at the printer in Námestovo.
With this plan we want to support the global goal of limiting warming to 1.5 °C. We cut emissions where we can influence them. We do not count offsets as reductions.
How we calculated it. Year 2025, simplified method based on the GHG Protocol. Products: items sold × weight (diary around 450 g, book 950 g) × DEFRA 2025 emission factors for paper (0.70–1.35 kg CO₂e/kg) plus printing and binding. Transport: tonne-kilometres and number of parcels. Services and marketing: spend from our accounts × average factors per euro. Office and warehouse energy (rented) and travel are estimates for now. Use and end of life of products are not included. Version September 2026, next update by 31 March 2027.






