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We write slowly. It is worth the wait.

Responsibility

What we do for the planet and the people around us. And where we are not there yet. Numbers rather than promises.

Our climate plan

In 2025 we produced roughly 28 tonnes of CO₂e. The range is wide (16–40 t) because most numbers are still based on averages, not on data from our printers.

  • Paper and making the products46 %

    About 13 t. Paper, printing, binding and covers of diaries, notebooks and books.

  • Services, people and software22 %

    About 6.4 t. External collaborators, accounting, tools, operations.

  • Transport to us and to you12 %

    About 3.4 t. Paper from Sweden, delivery to the warehouse and 2,500 parcels.

  • Digital marketing12 %

    About 3.3 t. Ads, emails, e-shop and payments.

  • Travel, energy and packaging8 %

    About 2.2 t. Markets and meetings, rented office and warehouse, boxes.

Roughly 26,000 diaries, notebooks and books sold in 2025.

What we already do

  • We print in Slovakia and Czechia. No air freight. Our warehouse sits next to the printer in Orava, so finished diaries do not travel for nothing.
  • Our diaries are printed on renewable electricity. In 2025, the printing house where they are made sourced all of its electricity from renewable sources. It runs an ISO 14001 environmental management system and the paper is FSC® Mix (FSC® C014138).
  • We do not shrink-wrap diaries one by one. We use bulk packaging to cut down on plastic.
  • We ship in recycled cardboard and, when we can, in boxes our suppliers sent us goods in.
  • For trips and small transfers we book shared transport and BlaBlaCar.
  • We print to pre-orders. If something does not sell, it does not end up in the bin but in our outlet or in schools.

What you can do

  • Order more things at once. One parcel instead of three.
  • Choose a pickup point or locker instead of home delivery. So the courier does not drive out for a single parcel.
  • Buy second quality and sale items. We also work with production seconds. Everything usable is cheaper in our second quality section. You save money and rescue something that would not get a chance elsewhere.
  • Buy only what you will really use. The smallest footprint belongs to the diary that never had to be made.

Where we are heading

  • Every year we calculate our footprint and publish it here, even if it is not good. By 31 March.
  • We print to pre-orders. At most 10 % of an edition unsold, and nothing destroyed.
  • Documented paper and energy. We want proof of paper origin (FSC, PEFC) and electricity from all our printers. From the 2028 edition all our paper is documented.
  • Below 1 kg CO₂e per item by 2028. Fewer leftovers and growth without growing overhead.

With this plan we want to support the global goal of limiting warming to 1.5 °C. We cut emissions where we can influence them. We do not count offsets as reductions.

How we calculated it. Year 2025, simplified method based on the GHG Protocol. Products: items sold × weight (diary around 450 g, book 950 g) × DEFRA 2025 emission factors for paper (0.70–1.35 kg CO₂e/kg) plus printing and binding. Transport: tonne-kilometres and number of parcels. Services and marketing: spend from our accounts × average factors per euro. Office and warehouse energy (rented) and travel are estimates for now. Use and end of life of products are not included. Version September 2026, next update by 31 March 2027.

Human rights

We respect human rights as defined by the Universal Declaration of Human Rights, the UN Guiding Principles on Business and Human Rights and the core conventions of the International Labour Organization.

  • We treat everyone who works with us with respect. We pay fairly and on time, we don't discriminate and we keep to proper working conditions.
  • Our planners, notebooks and books are made in Slovakia and the Czech Republic, by printers we know personally and visit regularly. We expect our partners to follow the same principles and put them in writing in our Memorandum of Cooperation.
  • We don't tolerate child or forced labour, human trafficking or discrimination. Not in our company, not with our suppliers.
  • When choosing suppliers and materials, we consider the impact on people. Every year we write it down for our biggest purchases.
  • If we learn about a violation, we deal with it. Anyone can report a concern, anonymously too.

The managing directors of Žurnál are responsible for this commitment.

Report a concern