Poustr – Vrátené zo zrušeného dizajn obchodu

Krkonoše – Dana Ledl

Name: Krkonoše – Dana Ledl
Brand: Žurnál
SKU: 8491367334223
Price: 15.00 EUR
Availability: InStock

(5.0)

15 €

In stock, at your door by

We lose money on this · see where your money goes

If you want proper hiking, head to the Krkonoše. The range with the highest peak in the Czech Republic lies on the north-eastern border with Poland.

The rocky summit of Sněžka offers a wide panoramic view, which makes it a popular hiking destination. Several trails and a cable car lead up to it. And if you feel like it, you can send a postcard from the highest post office in the Czech Republic. Or the latest Poustr by Dana Ledl.

What else should you know about it?

Krkonoše – Dana Ledl

15 €

Memories that hang on the wall and help

Slovakia has beautiful nature, but one walk in the mountains will also show you a sad sight – missing forests, reckless logging, forest disasters. These are exactly the things that inspired us to create Poustrs. Posters that help. At launch, we sent part of every sale to organizations that protect our nature. In total, that came to more than €30,000.

The best of forgotten screen printing

We printed Poustrs on large screen-printing machines that still remember the Czechoslovak era. We found them on a random visit to a print shop and gave them a new life. So every Poustr is not only an original design, but also a celebration of honest craft.

We have nothing to hide

Radical transparency is one of our values. So here is exactly what it is made of and where the money you pay goes.

Where your 15 € goes

We lose money on this

Production5,00 € · 33 %
Printing the poster on quality paper.
Illustrator5,00 € · 33 %
The illustrator’s share.
Marketing1,83 € · 12 %
Advertising. We count 15 % of the price excl. VAT.
Logistics3,00 € · 20 %
Warehousing in Orava, packing and a shipping subsidy.
VAT 23%2,80 € · 19 %
The tax we pay to the state.
Running the company-3,37 € · -18 %
We subsidise this product from others.

Specs and materials

Format
A3 (420 mm x 297 mm)
Print date
05/2023

Carbon footprint

Even a paper poster has a footprint. We calculated it for the whole of 2025 and divided it per item: DEFRA 2025 emission factors, transport by parcels, services and marketing by spend (GHG Protocol). We keep refining the method together with our suppliers.

≈ 0.7 kg CO₂e per Poustr. Roughly like driving 4 km by car.

Production0.17 kg · 24 %
Materials, printing, binding and cover.
Running the company and marketing0.43 kg · 63 %
People, software, ads and energy, divided per item.
Transport to us0.02 kg · 3 %
Materials to production and finished products to the warehouse.
Transport to you and packaging0.07 kg · 10 %
Parcel and box.

What we do about it

We print in Slovakia and Czechia. No air freight. Our warehouse sits next to the printer in Orava, so finished products do not travel for nothing.
We do not shrink-wrap diaries one by one. We use bulk packaging to cut down on plastic.
We ship in recycled cardboard and, when we can, in boxes our suppliers sent us goods in.
For trips and small transfers we book shared transport and BlaBlaCar.
We print to pre-orders. If something does not sell, it does not end up in the bin but in our outlet or in schools.

What you can do

Order more things at once. One parcel instead of three.
Choose a pickup point or locker instead of home delivery. So the courier does not drive out for a single parcel.
Buy second quality and sale items. We also work with production seconds. Everything usable is cheaper in our second quality section. You save money and rescue something that would not get a chance elsewhere.
Buy only what you will really use. The smallest footprint belongs to the diary that never had to be made.

See our climate plan