Fajnšmeker
Workbook for appreciating great coffee at home and in the café For coffee lovers who write down more than a flat white recipe. For recording the rituals, aromas and moments that smell good even between the lines.
Žurnál and coffee simply belong together. That is why we created Fajnšmeker, a coffee guide that teaches you not only to brew a great filter at home, but also to recognise good coffee in a café. You will discover the differences between brewing methods, learn to perceive flavours and aromas better and write down your own coffee discoveries. Enjoy every sip to the full – just as you deserve.
Courier delivery within 48 hours
Fajnšmeker
Sale price13 €
Regular price18 €
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Fajnšmeker
Sale price13 €
Regular price18 €
Why this product?
Who is it for?
We have nothing to hide
Radical transparency is one of our values. So here is exactly what it is made of and where the money you pay goes.
Where your 13 € goes
Tight margin
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Production2,87 € · 22 %
Printing, paper, binding and cover.
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Sleeve and packaging1,00 € · 8 %
Paper sleeve die-cut in Námestovo and packing.
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Prepress2,00 € · 15 %
Design, typesetting and proofreading.
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Marketing1,86 € · 14 %
Advertising. We count 15 % of the price excl. VAT.
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Logistics3,00 € · 23 %
Warehousing in Orava, packing and a shipping subsidy.
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VAT 5%0,62 € · 5 %
The tax we pay to the state.
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Running the company1,65 € · 13 %
Salaries, support, new products and profit.
Specs and materials
Size
130x210 mm
Pages
64
Paper
90 g uncoated
No bookmark
Cover
brown SH Recycling board
Method
Petra Střelecká and the Žurnál community of 40,000
Proofreading
Mária Turčeková
Graphic design
Milan Pleva, Richard Lavrík
Illustrations
Ivana Čobejová
Printing and binding
V2 perfect-bound booklet, bio-based inks
Carbon footprint
Even a paper workbook has a footprint. We calculated it for the whole of 2025 and divided it per item: DEFRA 2025 emission factors, transport by parcels, services and marketing by spend (GHG Protocol). We keep refining the method together with our suppliers.
≈ 0.8 kg CO₂e per workbook. Roughly like driving 5 km by car.
Production0.23 kg · 30 %
Materials, printing, binding and cover.
Running the company and marketing0.43 kg · 56 %
People, software, ads and energy, divided per item.
Transport to us0.04 kg · 5 %
Materials to production and finished products to the warehouse.
Transport to you and packaging0.07 kg · 9 %
Parcel and box.
What we do about it
- We print in Slovakia and Czechia. No air freight. Our warehouse sits next to the printer in Orava, so finished products do not travel for nothing.
- We do not shrink-wrap diaries one by one. We use bulk packaging to cut down on plastic.
- We ship in recycled cardboard and, when we can, in boxes our suppliers sent us goods in.
- For trips and small transfers we book shared transport and BlaBlaCar.
- We print to pre-orders. If something does not sell, it does not end up in the bin but in our outlet or in schools.
What you can do
- Order more things at once. One parcel instead of three.
- Choose a pickup point or locker instead of home delivery. So the courier does not drive out for a single parcel.
- Buy second quality and sale items. We also work with production seconds. Everything usable is cheaper in our second quality section. You save money and rescue something that would not get a chance elsewhere.
- Buy only what you will really use. The smallest footprint belongs to the diary that never had to be made.
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